Marketing update: Marseille in the spotlight

Over the past few months, we’ve been rolling out focused marketing activity to support easyHotel Marseille Euromed and help drive bookings - a part of our wider effort to boost visibility across key European cities. 

In the UK and France, six influencers showcased Marseille as a quick and affordable escape. With help from Yannis and the hotel team, we organised local experiences like boat trips to bring the city to life. The campaign reached 905,000 people and resulted in 11 tagged reels, 28 stories and 3 collaboration posts. 

We also landed 13 press articles during the Spring Sale, reaching an estimated 1.1 million readers, and secured giveaway partnerships with Vibration Radio and Radio Latina - together reaching a weekly audience of 1.9 million. 

It’s great to see momentum building. Thank you again to Yannis and the Marseille team for all your support in making it happen. If you’d like to see how it all went with the influencers, take a look below.