Shining the spotlight on easyHotel BENELUX with influencer activation

Towards the end of 2024, we set out to spread the word about easyHotel in The Netherlands and Belgium with a campaign that let travellers know about the great value, comfort, and prime locations we offer. To do this, we teamed up with three influencers who shared their creativity across TikTok and Instagram. 

Each influencer was given €400 and a stay at easyHotel and challenged to make the most of their budget, sharing the experience and easyHotel with their combined followers of 400,000.  

The influencers were a great match for easyHotel as the majority of their followers were based in The Netherlands and Belgium and their content was often based around great value and travel experiences.  

Thanks to the hotels who helped out in giving great stays to these guests!