All aboard at Barcelona Sants!

As part of our continued expansion in Spain, we’ve been making our presence known at Barcelona Sants, one of Spain’s biggest train stations. Our new ad campaign ran there to support the recent opening of easyHotel Barcelona La Sagrera, our second hotel in the city. And with upcoming openings in Valencia and Alicante, our Spanish growth journey is only just beginning. 

The digital screens ran for two weeks in August across 24 screens throughout the station with just under 2 million travellers expected to pass through the station during the campaign.  

We’re not quite finished with the launch activity at La Sagrera, with an official launch event planned in October where we’ll be inviting local companies, development, finance and PR contacts to showcase the hotel and encourage more coverage, bookings and new hotel development.