How much hotel BS is too much?

June marked an exciting milestone for easyHotel as we strengthened our PR activity in the Netherlands with a dedicated campaign.

Working with a Dutch PR agency, we commissioned research into what Dutch travellers really value when staying in a hotel, and the findings strongly reinforced easyHotel’s proposition. Guests continue to prioritise the essentials, with a clean room, comfortable bed and good shower ranking far above extras such as minibars, designer interiors and turndown services.

To bring the findings to life, we created our very own Dutch Hotel BS Meter, a light-hearted ranking of the hotel amenities guests consider the most unnecessary or overrated. The campaign has given us a fun, locally relevant way to talk about what guests really value, while reinforcing our focus on offering everything they need for a comfortable stay, without charging for things they don't.

This is just the beginning. Together with our agency, we're continuing to build on the campaign with additional media opportunities and creative activations, so stay tuned to see how the Dutch Hotel BS Meter continues to come to life over the coming weeks.

Take a look at the BS Meter below to see how your own hotel "BS" rankings compare with those of Dutch travellers.