Siestas, sleep and a Spanish celebrity: our campaign makes headlines

Almost 60 pieces of media coverage giving easyHotel a big boost in brand awareness across Spain. Our first-ever national consumer PR campaign in Spain certainly gave people something to wake up to.

The campaign explored one of Spain’s traditions: the siesta. We first of all conducted a national survey of 1,000 Spanish people gauging their attitudes towards daytime rest and whether the traditional siesta still has a place in modern Spanish life.

We then brought the story to life at easyHotel Madrid Alcalá with a rather unusual media event. Instead of a traditional event space, 17 journalists gathered inside one of our hotel rooms for a conversation about sleep and rest.

The event featured Spain’s leading sleep expert, Dr Eduard Estivill, alongside Spanish singer and television personality Mario Vaquerizo. Together, they created a fun and memorable event that gave journalists plenty to talk about.

The response has been fantastic, with almost 60 pieces of coverage across national television, newspapers, radio, online media and social media.

One of the biggest highlights was a feature on TVE’s D Corazón, a leading national lifestyle programme, with easyHotel branding prominently featured throughout.

The campaign was also covered by major Spanish titles including La Razón, ABC, El Confidencial, El Diario, Marca, El Economista, MSN and OK Diario. Radio coverage included Onda Madrid, Radio Euskadi, Canarias Radio and À Punt.

A huge thank you to Guillermo Burgers Diaz, Miguel Sardinha and the entire easyHotel Madrid Alcalá team for helping to make the campaign such a success.