The Tallest in the Smallest. A big story in a compact space

We’ve just wrapped a UK and Ireland national PR campaign that put our compact rooms to the ultimate test by inviting one of Britain’s tallest men, a 7ft basketball player, to spend the night. 

Alongside the stunt, we surveyed 2,000 people to find out what really matters when booking a hotel. The message came through loud and clear: guests don’t need loads of space. They want a 4-star style mattress and a great price. Exactly what we’re known for. 

The campaign delivered standout results, with national and regional coverage across print, online and social. Highlights included The Sun, Mirror, Yahoo Life and MSN. 

Here’s what we achieved: 

• 54 pieces of coverage 

• Reached an online audience of 275 million 

A big thank you to Nitish and his team at London City Shoreditch who helped bring this to life. A great reminder of the impact we can make with a simple idea, smartly executed. 

Watch the campaign video here: [link]