Wrapping up our first PR campaign in France

We’ve just wrapped our first dedicated consumer PR campaign in France, marking an important step in building easyHotel’s brand awareness in the market. 

The campaign was built around the growing popularity of city breaks, showing how French travellers are increasingly choosing shorter, more spontaneous trips and looking for hotels that are simple, well-located and great value. It positioned easyHotel as a smart choice for these trips, offering everything guests need without paying for what they don’t. 

The campaign delivered strong national and lifestyle coverage across print and online with in total 13 feature articles, helping position easyHotel within wider conversations around changing travel habits. 

Key highlights included: 

• Coverage across Grazia, La Provence, Masculin, aufeminin and 20 Minutes 

• A combined reach of over 30 million 

A big thank you to the Marseille Euromed team, and to Yannis, Hotel Manager, for supporting the campaign. We shot the photography on site, with Yannis and the team featuring throughout, which helped give the campaign a genuine authentic, easyHotel feel.