Bringing the Croydon Refurbishment to Life

This month, the Marketing team have been busy running a content-led campaign across social, PR and advertising to support the refurbishment of easyHotel Croydon. The campaign brought together social media trends showcasing the refreshed hotel, a PR campaign centred on a £150 24-hour London challenge, and a full out-of-home takeover at East Croydon station to drive strong local visibility. 

The campaign has already delivered strong results, including 44 pieces of coverage across national titles such as The Sun and Daily Mirror, alongside social content now live and influencer activity beginning to roll out, helping to build further momentum and awareness of the refurbished hotel. 

You can watch the campaign video and view the station advertising below. A big thank you to Toqeer for hosting the activity at Croydon, as well as the wider team for their support throughout.

https://video.wixstatic.com/video/db6107_4ae26140d77442498980cde8b20a8d76/1080p/mp4/file.mp4